Smarter Week

How to automate it

How to automate “track press mentions and what people say about us online”

Here is the best way to spend less time on this, best first. Each comes with steps you can follow today.

20 min
typically, every day
70%
of the time can be automated
Easy
to set up

Fix 1 of 1

Software feature

Let a monitoring tool collect mentions and build the coverage report

Google Alerts, Talkwalker Alerts, Muck Rack, Meltwater, Brand24 or Sprout Social listening gather mentions automatically and many export a coverage report.

Typically saves about 55% of the time45 min to set up
  1. 1Set up alerts for your brand, executives, products and key topics.
  2. 2Send them to a daily digest or a Slack or Teams channel, not your inbox.
  3. 3Use the tool's coverage report or export; have AI summarize sentiment and themes.
  4. 4Keep a short list of mentions that need a response.

Tools: Google Alerts · Talkwalker Alerts · Muck Rack · Meltwater · Brand24 · Sprout Social listening

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Content / Social MediaPR / Communications

HourLeak · the 8-minute work audit

How many hours does this cost you?

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Other common tasks for Content / Social Media teams