Have you set up an AI assistant loaded with your brand guidelines to check copy?

You upload your style guide to a Claude Project, ChatGPT Project or Gem once. Anyone can paste copy in and get off-brand words and tone flagged before it reaches review.

How to automate it

How to automate “write blog posts and long-form content”

Here are 2 ways to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

240 min

typically, once a week

50%

of the time can be automated

Easy

to set up

Fix 1 of 2

AIBest fix

Brief AI with your outline, sources and voice, then edit

You still decide the angle and the facts. AI produces the first draft from your outline and sources, which you then shape and fact-check.

Typically saves about 40% of the time15 min to set up

1Write a short outline and collect your sources, quotes and data.
2Save a brand voice or style guide in a Claude Project, ChatGPT Project or Gemini Gem so every draft starts on-brand.
3Paste the prompt with your outline and sources.
4Rewrite the intro and conclusion yourself, check every fact, and add your own examples.

Prompt to copy

Write a [LENGTH]-word blog post for [AUDIENCE] on [TOPIC]. Target keyword: [KEYWORD]. The one thing readers should take away: [KEY POINT]. Follow this outline: [PASTE OUTLINE]. Use only these sources and facts, and cite them inline: [PASTE]. Style: plain, specific, short paragraphs, no filler phrases. Mark anything you are unsure of with [CHECK].

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot · Claude Projects, ChatGPT Projects or Gemini Gems

Fix 2 of 2

Software feature

Use the AI features in your SEO tool for keyword clusters and briefs

Semrush, Ahrefs, Moz and Surfer now group keywords into topics, show what ranks, and draft content briefs, which replaces a lot of spreadsheet work.

Typically saves about 45% of the time30 min to set up

1Use the SEO tool you have, plus Google Search Console for your own data.
2Run a keyword cluster or topic research report on your main subject.
3Generate a content brief for the top topic and adjust it.
4Check your pages' visibility in AI search answers too, since many tools now track that.

Tools: Semrush · Ahrefs · Moz · Surfer · Google Search Console

Quick wins

Have you tried…

Have you set up an AI assistant loaded with your brand guidelines to check copy?: You upload your style guide to a Claude Project, ChatGPT Project or Gem once. Anyone can paste copy in and get off-brand words and tone flagged before it reaches review.

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Content / Social Media

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