Smarter Week

How to automate it

How to automate “write ad copy and headline variations”

Here is the best way to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

30 min
typically, a few times a week
60%
of the time can be automated
Easy
to set up

Fix 1 of 1

AI

Have AI write ad variations to the platform's character limits

AI produces many headline and description options to the right lengths, so you pick and test instead of writing each by hand.

Typically saves about 50% of the time5 min to set up
  1. 1Collect your offer, audience and best-performing past ads.
  2. 2Paste the prompt with the platform limits.
  3. 3Cut any claims you cannot back up.
  4. 4Load the best ones into responsive ads or an A/B test.
Prompt to copy
Write ad copy for [PLATFORM] promoting [OFFER] to [AUDIENCE]. Their main problem: [PROBLEM]. Proof we can use: [STATS, REVIEWS]. Give me 15 headlines under [N] characters and 5 descriptions under [N] characters, with a mix of angles (problem, outcome, proof, urgency). Show the character count for each. Here are our best past ads for tone: [PASTE]. No claims beyond the proof given.

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot · Google Ads and Meta built-in AI text suggestions

Quick wins

Have you tried…

Have you had AI write a batch of ad headlines to the exact character limits?
Give AI your offer and your best past ads; it writes many variations within each platform's limits so you can pick and test.

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Demand Gen / Performance Marketing

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Other common tasks for Demand Gen / Performance Marketing teams