Smarter Week

How to automate it

How to automate “build landing pages and forms”

Here are 2 ways to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

90 min
typically, once a week
50%
of the time can be automated
Some setup
to set up

Fix 1 of 2

Software featureBest fix

Build pages from tested templates with AI help

HubSpot, Webflow, Unbounce, Framer and WordPress page builders include AI that drafts sections and copy, and saved templates mean each page starts mostly done.

Typically saves about 40% of the time2 h to set up
  1. 1Save your best-converting page as a template with reusable sections.
  2. 2Use the builder's AI to draft copy for a new offer, then edit.
  3. 3Connect the form directly to your CRM (native forms, no exports).
  4. 4Duplicate and change rather than build from scratch.

Tools: HubSpot landing pages · Webflow · Unbounce · Framer · WordPress with Elementor

Fix 2 of 2

AI

Start from an AI first draft, never a blank page

Give the AI your notes, the audience and an example you liked; you spend your time editing, which is faster and better.

Typically saves about 45% of the time5 min to set up
  1. 1Gather your notes, bullet points and a past document you liked.
  2. 2Tell the AI who it is for and what it must achieve.
  3. 3Ask for an outline first, adjust it, then ask for the full draft.
  4. 4Edit for facts and your voice.
Prompt to copy
You are helping me write a [TYPE OF DOCUMENT] for [AUDIENCE]. The goal is [WHAT IT MUST ACHIEVE]. Here are my notes: [PASTE]. Here is an example I like the style of: [PASTE]. First give me an outline. After I approve it, write the full draft. Don't invent facts; mark anything you are unsure of with [CHECK].

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Demand Gen / Performance MarketingMarketing Ops / Automation

HourLeak · the 8-minute work audit

How many hours does this cost you?

The free 8-minute check works out where your week goes and gives you your top fixes. The team scan does the same for everyone and adds it up, so you know which leaks to fix first.

Take the free check Scan my team, $49

Answers are anonymous. Leaders only see team totals.

Other common tasks for Demand Gen / Performance Marketing teams